Client: Charles Worthington
Project: Vibe Collection 2017
Format: Live Video Projection
Role: Concept Ideation, Animation, Motion Graphics
I created this video for Charles Worthington to launch their 2017 hair collection. The launch took place in Charles Worthington's own London home and was projected directly onto an existing wall-mounted artwork. This site-specific approach added an extra element of surprise and delight to the launch. It also presented various challenges to overcome in terms of execution.